When the Morgenstern family immigrated to Rochester, New York from Israel in 1957, Dan’s father worked as a mechanic at Clover Lanes, a newly opened bowling alley on Monroe Avenue in the suburb of Brighton. By 1962, he was the manager of the trendy spot. Soon after, Clover Lanes pioneered “summer dances.” The 12 bowling lanes were covered in sheets of plywood while live bands played and couples danced the night away.
Clover Lanes was the first Rochester venue to host a version of “American Bandstand,” inviting local acts Invictas, Show Stompers, and Abstractions (which became today’s Sky Coasters). Clover Lanes was a Professional Bowlers Association tour stop in the late 1960s, around the time Morgenstern became a minor partner in the business. The next few decades saw a decline in the bowling business, but by the mid-90s the recreational activity found a new audience. In 1994, Dan Morgenstern became a managing partner of Clover Lanes.
ABOUT CLOVER LANES
Under his management, Clover continued to be an industry leader in guest experience. Tobacco sales were banned onsite, and smoking indoors was prohibited (this was several years before any laws were passed). Clover was also the first to change pricing schedules, league bowling times, league seasons lengths, provide rental shoes at no charge and to play constant “background music.” Dan realized there was a need for further innovation. When the Monroe Avenue property was sold in 2014, he purchased the Clover Lanes business and began to brainstorm the revival that would become: Radio Social.